top of page

Brand Concept

K+1% (K plus one percent) is a Japanese designer lingerie brand that mainly sells sanitary shorts (menstrual shorts) that combine design and functionality to add color to women's menstrual periods.

Menstruation occurs to women once a month. A depressing week. I always pick up my favorite lingerie,

​

but ​giving up on Period week

​

The feeling of excitement when choosing a swimsuit that you only wear a few times a year, and the feeling of fulfillment when choosing your favorite lingerie.

 

If you can choose sanitary lingerie with the same happy and fun feeling as always,

​

An already depressing week might turn into something to look forward to.

​

I can finally wear this since it's my period!

​

Make the extraordinary into everyday life.

​

Bringing joy as always to women who are looking forward as always.

​

Sanitary lingerie that combines fashion and functionality was created with this in mind.

​

+1% for Kirei and Kawaii

​

​K+1%

CUDDLE カドル) は”肌触りが良く、着心地が良い” にこだわった K+1% ならではのウェアライン。 CUDDLEは ​ 時を経ても必ず手に取ってしまう、 ​ おもわずぎゅっと抱きしめたくなるような、 ​ あなたの毎日の生活に寄り添う水着・スイムウェア・レディスファッションを提案するブランド

CUDDLE is a clothing line unique to K+1% that is particular about ``good texture and comfort.''

​

Even if time passes, I will always pick it up.

​

It makes you want to hug it tightly.

​

We offer clothing that fits your daily life.

​

C U D D L E

bottom of page