It’s that time of the month again. One depressing week…
You unwillingly put on your period pants out of necessity,
and it just doesn’t feel the same as putting on your favorite lingerie.
But it doesn’t have to be that way.
Imagine feeling the same excitement as choosing your new bikini,
or the satisfaction when you chose your favorite lingerie when you put on your period pants.
It just might transform that depressing week in to something you can enjoy.
I can finally wear these because I got my period!
The unordinary transforms in to the norm.
Bringing unwavering joy to those women who keep facing forward.
For fashionable and functional sanitary lingerie, K +1%.
"Plus 1% to your Kirei (Beautiful) and Kawaii (Cute)"
K+1%
Now You can be more You
Brand Concept
K +1%
アメの日も ハレの日も
Rain or Shine
あなたのKirei とKawaiiに +1%する存在でありたい。
We want to be the +1% to your Kirei (beautiful) and Kawaii (cute)
それがK +1%
That is "K+1%"
あなたもわたしも きっとあのひとも
You and me, and more people than you know
どこかのだれかさんも
痛みを覚えるBLUEな瞬間に
experience such a painful and blue moment in these times
思い出してほしい
But always remember
あなたもわたしも きっとあのひとも
For you and me,
どこかのだれかさんにも
and more people than you know
+1% のBright はそこにあることを
there is always +1% of light ahead
毎日が毎日であるように
To live the day as any other day
毎日が嬉しくなるように
For everyday to be a joyous day
シンプルにナチュラルに
to live simply and naturally
ただ好きなものを好きと言える潔さ
to have the grace to like what you like
どんな女性にも備わった強さはやがて
Every woman has that strength
あかりを灯し
and it will soon light up
しなやかな笑顔になるでしょう
and turn in to a gentle smile
毎日が毎日であるように
To live the day as any other day
毎日が嬉しくなるように
For everyday to be a joyous day
私が私であるように
For me to be me
あなた が あなた でありますように
and for you to be you
すべての女性の強さに光がさすように
May there be a strong light shining upon every woman
+1%
plus 1% to your Kirei (Beautiful) and Kawaii (Cute)
あなたにとってのKはなんですか？
What is your "K" for you?
さぁ。あなたにとってのKに +1%
now, let's plus 1% for your "K"
すべての女性の暖かさに +1%
plus 1% to you All the women's warmth
あなたもわたしも きっとあのひとも
to YOU & ME
どこかのだれかさんにも
and for more people than you know
+1%
K +1% D i r e c t o r
K j o k o S u d o h